Why Stop at Lecture Capture? CSU Fullerton Uses Streaming Video for Training, Recruitment and Orientation

by Nicole Wise on July 23, 2012

It’s easier to ask Marsha Orr what she doesn’t use Mediasite for at Cal State University Fullerton’s Department of Nursing

These are all on her list of Mediasite use-cases: 

  • Lecture capture for course instruction
  • Distance education
  • Developing and recording recruitment sessions for prospective students
  • Advising currently enrolled students
  • Student and faculty orientation
  • Faculty interviews
  • Guest speakers
  • Plus, recording brief, targeted modules to orient distance and campus students to the technology used in the program 

Marsha OrrIn her role as distance education faculty liaison she works with faculty, staff, students and webcasters in the program. Marsha serves on the Technology Committee of the College of Health and since 2006 has been using Mediasite, making her one of the earliest users of the platform in distance education. Recently Marsha joined us here in Madison, Wis. to share her expertise

CSU-Fullerton is one of the largest schools in the California State University system with about 35,000 students. Many of the students, particularly in the nursing program, are adults, in school part-time in the RN to BSN distance program.  

About 70% of California nurses have associate degrees, so Marsha’s program gives them an opportunity to work their way to a bachelor’s degree, which is required for management-level nursing positions. Also, research shows that nurses with bachelor’s degrees have better patient outcomes. 

“So we’re trying to do everything we can to not only increase the number of nurses, but also increase the educational level of nurses,” Marsha said. “We’re very reliant on this wonderful product, Mediasite.” 

Hundreds of people around the world tuned in for her live webcast. If you missed it or just want to hear all her fabulous tips again, you can watch her webinar, “Video Streaming in Education and Beyond: Instruction, Recruitment, Advising, Orientation and LMS Training,” here. For a sneak peak at what she talks about, read on.

Recruitment

Over and over Marsha and her team would visit prospective students to tell the School of Nursing’s success story. Problem was they’d say the same thing every time and travel became expensive and time-consuming. So she started recording recruitment videos via Mediasite that were easily accessible to anyone. 

“There are times where somebody would email us and want to know about our program. And by recording the recruitment video, we could actually provide them a link so they could watch a video about our program and get the same information that we would give face-to-face. They can watch this on-demand if they can’t come to a face-to-face session,” Marsha said. 

Not only did this give the school an easy way to reach a lot of potential students at once, but the streaming videos also drove those potential students to their website. 

“Having a dynamic presentation there with somebody answering the commonly asked questions is a lot different than the static web page. So we found that recruitment was really enriched by having a webcast,” she said.  

Advising 

All nursing students have a designated advisor on staff at the school. Sometimes the advisor does live Q&A sessions with students which are recorded via Mediasite. Students who are either too busy or too far for a visit can still watch the advising session via streaming video and email the advisor with any follow-up questions.

Orientation

The School of Nursing has traditionally held an orientation for students and faculty. It’s a boot camp of sorts, involving hands-on practice with the learning management system and information on how to access the university portal and nursing website. But it was so much information in a short period of time that it was hard for students to retain it. 

So the school started capturing training modules via Mediasite and created an online library of orientation videos that can be viewed at any time. 

“Having that available in the video format and archive video, students could go to it on-demand and really benefit from those pre-recorded sessions,” Marsha said. 

Flipping the classroom, student assignments and special guests

“As a faculty member, I think that we can make recorded video really fit with today’s pedagogy. We are moving away from the sage on the stage to becoming the guide on the side. We’re encouraged to use multiple learning styles, interactive assignments, collaboration tools. We’re encouraged to promote a teaching presence and to promote a sense of community among the students. We can marry those things with recorded video for some areas."

Leveraging the “unlimited possibilities” available with Mediasite, the school set up a recording room for faculty and students who do independent study projects. For example, one student recorded Mediasite presentations on how to use a new citation management system in the library. She actually recorded five brief videos, each one about five to 10 minutes, on how to use that technology. Another student used webcasts to get caught up on work by watching archived videos of lectures that he missed. 

When special guests visit campus, streaming video allows people all over the world to watch live. A very famous nursing theorist visited campus to present a once-in-a-lifetime lecture that is now preserved in a webcast. “Being able to capture a guest speaker is one of the big advantages also of Mediasite recording,” she said. 

Marsha’s also been experimenting in her own courses with how-to videos. Instead of doing standard lectures, she’s increased the complexity and difficulty of assignments while also providing how-to videos with suggestions for how to go through the steps of those assignments. 

“I think that there are really unlimited possibilities for using the Mediasite system for a lot of different things, both on-campus, off-campus, within the university system and outside from marketing all kinds of things.” 

 

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