Sonic Foundry Featured in Empowered: New Book from Forrester Research and Coauthor of Groundswell

We were honored to win a Forrester Groundswell Award last year for our Mediasite User Conference, UNLEASH.

Forrester Research, which was responsible for the book Groundswell: Winning in a World Transformed by Social Technologies and the awards program, it has just launched its next book, Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business, by analysts Josh Bernoff (who coauthored Groundswell) and Ted Schadler.

The book was previewed during a live webinar this past Friday. Here are the details from Josh and Ted via the Empowered blog – you can still register to watch on-demand:

“We'd like to come to where you work and talk to you about Empowered. All of you. All on the same day, Friday September 10, at 12:00 eastern time. Feel free to bring your lunch.

We want you to embrace the innovation that come from Highly Empowered and Resourceful Operatives -- HEROes, within your company.

As part of the launch of Empowered, we're presenting a free Webinar. In this Webinar, you'll hear about some of the incredible people we feature in Empowered -- like Leonard Bonacci, who turned 68,000 Philadelphia Eagles fans into stadium security allies, and Gerald Shields, the Aflac CIO who energized the people in his company to create social applications for partners and customers. This Webinar is for marketers, customer support people, Web developers, technology vendors, and IT people -- it covers the full range of advice that's in the book.

We'll provide insights into some of the main concepts in the book, including Peer Influence Analysis, the HERO Compact, and the HERO Index, which is a measure of how many HEROes there are in your your industry, your company, or your department.

It takes empowered employees -- HEROes -- to succeed in this world of empowered customers. We really do want to change the way organizations run so they can tap the power of those HEROes. This Webinar shows how you can join us on that mission.

Can’t help but be excited:

• We’re mentioned in Chapter 6
• Sonic Foundry also gets a shout out in the latest issue of BtoB Magazine in Bernoff’s article, “Four social tech tips for b-to-b professionals”
• And shucks, I received a signed copy first thing on launch day.

But the very best part? None of this would have been possible without you, the Mediasite user community. So many of you are HEROes – Highly Empowered and Resourceful Operatives – in your own right, and it’s your feedback, your ideas, your user conference, your forums posts, your speeches, your network, your likes and dislikes, your photos, and yes, your tweets and retweets, that keep us at Sonic Foundry inspired and empowered to innovate.