• by Tammy Jackson
    on October 13, 2014
    20 Ways to Use Video to Grab Attention an Generate Leads

    Here’s a question for you to ponder:

    What would be different if your marketing strategy was based on video?

    When most marketers hear that they instantly think of highly-produced segments with scripts, actors, music and production schedules worthy of a Super Bowl commercial spot. And there’s a place for that, budget permitting.

    But there’s also an easier way. 

    We’ve literally used hundreds of authentic, unscripted videos in every aspect of our marketing and communications for the better part of 10 years.

    Video helps us build brand loyalty by forging personal connections with our customers. Video increases our know, like and trust factor with prospects and partners. Analysts and investors feel more connected, informed and engaged with video messages. And video plays a critical role in our lead-generation campaigns.

    The results are better click-through rates, enlivened newsletters, clear product communication and holiday greetings that don’t get thrown directly into the recycle bin.

    The top examples of some of the more successful uses of video are listed below. (Full disclosure, we capture, manage, search and analyze the effectiveness of these videos using Mediasite.)

    1. Best practice webinars – This series generates thought leadership, shares customer stories and best practices, and amps up lead generation. Watch below and click here for more examples.

    2. Investor Relations – Webcasting our quarterly earnings calls and annual shareholder meeting gives our shareholders a personal connection with Gary Weis and Ken Minor, our CEO and CFO. Here's how they do it.

    3. Customer highlight videos – Whether our customers use webcasting to capture lectures or training a global workforce, they’re telling us about it. Watch here or check out more videos.

    4. Employee spotlight – Sonic Foundry has awesome employees, with varied interests and hobbies. Once in a while it’s fun to share who they are and what they’re up to. Get to know them here.

    5. Enterprise Video Awards – See #3 above. We started these video awards in 2005 and so far have recognized nearly 200 organizations for their creative use of video at work. Watch here and check out more video submissions.

    6. Flipping meetings – We eat our own dog food here when it comes to meetings as well. Training is done via My Mediasite. Employees make time to watch first, and attend the meeting later. It makes for more dynamic meetings that focus on moving the conversation forward. 

    7. Video greeting cards – We’ve hired an actor to play Santa, recorded holiday newscasts, shared poems written by elementary school students and even had our way with fruitcake. All on video. 

    8. User conference – Every year our customers get together in Madison for Unleash, the Mediasite User Conference. They share their inspiring stories, get Mediasite training and share best practices. Of course, we capture all of it so attendees can revisit what they learned, and remote attendees can participate live. Take a look 

    Want more? Here are 12 more quick ideas for incorporating video into your daily marketing life. 

    9. Product releases

    10. Newsletters

    11. Email campaigns

    12. Social media updates

    13. Analyst relations

    14. Community building

    15. Press briefings

    16. Blog posts

    17. Documenting meetings

    18. Video case studies

    19. All employee meetings

    20. Executive welcomes 

  • by Tammy Jackson
    on October 02, 2014

    The Mediasite switch was successfully flipped at University of Leeds earlier this week for video capture and management, and we couldn't be more thrilled with the initial feedback. You can read the details of the campus-wide deployment in this press release. And in the meantime, here's a Twitter roundup of the debut.

  • by Tammy Jackson
    on October 01, 2014
    Flip Your Classroom Day: A Global Initiative

    More than half of all faculty are using video to flip their classrooms, according to Center For Digital Education, and that number is growing. We’re celebrating flipping today, the second annual Flip Your Classroom Day, a global initiative launched by the Flipped Learning Network.

    Thanks to technologies like My Mediasite, it’s the hot trend that’s quickly becoming a classic.

    We know that there are many ways to flip a classroom, a course or a module, and the best instructors have been teaching this way for decades without technology. But we’ve noticed a rapid increase in using technology to flip – specifically video. Recent research from the Center for Digital Education gives us a window into why it’s growing, and why it can be a successful way to teach and learn. The comprehensive national faculty survey revealed that 83 percent of faculty say flipping has positively impacted their attitude toward teaching, and another 86% say student attitudes have improved.

    “The flipped classroom model is critical in shifting our educational approach from a passive one to an active one that better prepares college students for their careers ahead by engaging them in the material,” says Joe Morris, Director of Research and Analysis, Center for Digital Education. “Flipping classrooms is at the center of today’s blending learning approach, and is one that makes best use of both faculty and student time when deployed effectively.” 

    Turns out more faculty are flipping because they now have the technology to do it more easily, and they say students get a better grasp of the content. And we’re also finding more students are demanding it.

    “I realized the new generation of learners coming into my classroom was very different than what I had experienced. They had laptops, they used cell phones, they grew up with the internet and they thought differently. I needed to adapt to their style, because what was working very effectively five, 10, or 20 years ago is not the case today,” said Ralph Welsh.

    In addition to that research, which you can find here, we’ve compiled tons of resources over the years about flipping. We encourage you to check them out for tips on when and how to flip, and read this blog post for a comprehensive list of flipped resources and literature from us and around the web.

    And finally, commit to flip. The Flipped Learning Network asks you to take a pledge which you can find right on their website

    Elearning, Trends
  • by Tammy Jackson
    on September 23, 2014
    Mindset List Creators, Ron Nief and Tom McBride

    Some facts for you to ponder as you ease your way into the school year: Your freshman students were starting kindergarten when 9/11 happened; “selfies” are preferred over celebrity autographs; they’ve grown up with Harry Potter and there’s a good chance they’ll binge-watch their lectures.

    Since 1998 the creators of the Beloit College Mindset List have made it their mission to provide witty and meaningful commentary to give educators a glimpse into the mindset of their freshman students.

    We’ve been hosting them in our Mediasite studio since 2007 when they decided to augment their annual press release and media tour with a webcast.

    Please join us for our next lively discussion with List creators Ron Nief and Tom McBride. They’ll be back to discuss the cultural touchstones that have informed the lives of this year’s college freshmen, reflect on the evolution of educational technology and will answer your most pressing questions about bridging the cultural divide (if there even is one) between the generations. It’s Tuesday, October 7 at 11:00 a.m., and you can sign up here

    Lecture capture, Trends
  • by Nicole Wise
    on September 22, 2014

    Sonic Foundry is working with Learner’s Digest International to create online learning video portals for 15 leading healthcare conferences across the globe this year.

    Learner's Digest develops educational products for physicians, healthcare professionals, researchers and scientists and partners with Sonic Foundry’s Mediasite Events team to provide on-demand training and continuing education for the healthcare industry. Mediasite Events will live stream thousands of hours of sessions and workshops recorded at the conferences. The content offers an unprecedented level of enduring education for industry professionals, and after the conferences, participants will benefit from both an online and offline library of sessions.

    Among the largest conferences are:

    Mark Guasp, Senior Director of Product mMarketing for Learner's Digest says Learner's Digest saw its clients’ needs evolving.

    “Video is essential to conferences now. If people can’t be there in person they need to feel as if they are, and the Mediasite Events team helps us do that seamlessly,” Guasp said. “Learner's Digest is pleased to partner with Sonic Foundry to produce an enduring library of medical education that can be accessed for years to come.”

    Donny Neufuss, Sonic Foundry’s Senior Account Manager who attends these conferences, said the thing that amazes him is that a lot of the online traffic for these on-demand presentations come from inside the convention center.

    “I see countless doctors walking around with iPads streaming content from rooms around them. The reason is they’ve had meetings and they can’t make it to the session on time or the room gets too full,” Donny said.

    On the flip side, Donny said Learner's Digest received a letter from a doctor who watched the content online, and it ended up saving a patient’s life.

  • by Tammy Jackson
    on September 16, 2014
    3 Streaming Tips That Could Have Saved Apple's Live Event

    Anyone who has ever planned a hybrid event has had sweat-inducing nightmares about failure.

    “As an event planner, you’re already sticking your neck on the line with all the stuff you’re doing at the event. Then someone says we want to broadcast everything over the web and make it publically-facing. At that point it doesn’t matter if your in-person event goes perfectly. If the stream fails, it’s a failure,” says Donny Neufuss, senior account manager for Mediasite Events.

    Something Apple knows only too well after the stream of its highly-anticipated product launch failed last week. Thousands of outraged would-be viewers turned to Twitter to air their grievances, and a new hashtag was born: #thingsbetterthanapplelive. Dan Rayburn from Streaming Media wrote a comprehensive diagnosis here

    Donny says, “Preparation and planning are so important. But that’s only part of the picture. It’s also important to know when to call in a pro to architect your big events.”

    He’s got three simple tips to ensure your next hybrid event highlights the content (not the mistakes) and makes the planner look like a star.

    1. Going hybrid? Keep it simple.

    Donny says that while embedded interactive elements are cool, proceed with caution. “When you embed a live stream onto a web page there are a lot of things happening all at once. All of the little pieces – slides, branding, ads – all of that contributes to the load you’re putting on the infrastructure,” he says.

    “Embedding a Twitter feed and calling it a day is no big deal with 50 viewers. But if you have thousands, tens of thousands or hundreds of thousands, you better allocate the resources to load that feed. If you don’t architect that part in addition to your streaming you’ll be in serious trouble.

    2. Test, test, test. Think you got it? Test again.

    How do we avoid capacity issues, delayed video streams or having the wrong audio play? “We test the day before, and we don’t just load the test onto our iPad onsite. We find people in locations that are going to be watching and get them to watch the test. You find out very quickly that different parts of the world have different issues with internet and bandwidth, and you need adequate time to diagnose that.”

     3. Work with people you trust.

    “We stream and capture content for hundreds of events and meetings like this. That’s why our events crew exists. That’s our only job,” says Donny. “We take on a lot of mission-critical stuff that event organizers would otherwise have to figure out themselves. With us, they’re able to focus on other aspects of the event, trusting that the live stream will go smoothly.

    Want to see what Mediasite Events can do for your next event? Click here to learn more.  

  • by Nicole Wise
    on September 10, 2014
    Blackboard Creates New Online Program, ‘K-12 Live,’ with Mediasite, Attendance Skyrockets

    When Blackboard heard from its K-12 customers that a trip to Las Vegas for its annual user conference, BbWorld®, was unrealistic due to budget and time constraints, the world’s leading education technology company had to think outside the box.

    Leveraging its ongoing partnership with Sonic Foundry, Blackboard launched a brand new digital program, K-12 Live, specifically for K-12 teachers, principals, administrators and the broader community that would run in conjunction with BbWorld, which took place earlier this summer. K-12 Live registrants were treated to free, live-streamed sessions that focused on topics such as Common Core, new models for learning, social media and bullying. All of the sessions were streamed by Sonic Foundry’s Mediasite Events team, and are also available on-demand here. (You just need to sign up first.) Online attendees could watch from any location —classrooms, armchairs or even from large viewing parties in satellite locations.

    Blackboard intentionally brought in speakers with large social media followings to ensure a lively and relevant discussion on topics that matter most to the community. And it definitely worked.

    “The spirit of K-12 Live mirrored that of the larger BbWorld conference: the facilitation of rich and authentic discussions about the future of education and how technology plays a critical role in getting us there,” said David Feder, Vice President of Digital Marketing at Blackboard. “While we have historically had a small K-12 audience at BbWorld, we wanted to make sure our customers and industry-leaders from this market were also able to engage in these important conversations and hear from their peers. It was an overwhelming success with over 2,500 registrants over the course of three days – and content is still being watched and shared. I couldn’t be prouder of the success this program had in its inaugural year and am excited to see how we grow it.”

    In addition to K-12 Live, Mediasite Events also captured BbWorld’s keynotes and select sessions for registered attendees to watch live or on-demand.

  • by Nicole Wise
    on September 08, 2014

    Mediasite Showcase, Sonic Foundry’s new online video portal, allows you to create an online destination for all your Mediasite content and gives you a quick way to create a corporate or campus YouTube.

    So how does it work? Watch this short video below from Sonic Foundry’s Director of Marketing Kristin Zurovitch to learn more: 

    Take a guided tour of Mediasite Showcase: 

    Or, to experience it first hand, visit sofo.mediasite.com/mediasite/showcase.

    P.S., Kristin created her tour of the Showcase using My Mediasite’s screencast recording tool. 

  • by Nicole Wise
    on August 26, 2014
    Back to School: The World View of this Year’s College Freshmen, Class of 2018

    (Photo: Beloit Mindset List authors Tom McBride and Ron Nief visited Sonic Foundry's studio to give a sneak peek at this year's Mindset List last week. They'll be back Sept. 3 for a live webinar.) 

    When the college class of 2018, born in 1996, arrives on campus in the coming days, their world view will be quite distinct from their professors. For example:

    • During their initial weeks of kindergarten, they were upset by endlessly repeated images of planes blasting into the World Trade Center.
    • Since they binge-watch their favorite TV shows, they might like to binge-watch the video portions of their courses too.
    • When they see wire-rimmed glasses, they think Harry Potter, not John Lennon.
    • Joe Camel has never introduced one of them to smoking.
    • There has always been “TV” designed to be watched exclusively on the web.
    • Attending schools outside their neighborhoods, they gather with friends on Skype, not in their local park.
    • “Good feedback” means getting 30 likes on their last Facebook post in a single afternoon.

    Each August since 1998, Beloit College in Wisconsin has released the much anticipated Beloit College Mindset List, providing a look at the cultural touchstones and experiences that have shaped the worldview of students entering colleges and universities. Over the years the list has spawned two books, countless international news stories, dozens of imitators and even some detractors.

    Here’s a sneak peak at what one of the authors, Tom McBride, has to say about video in the classroom:

    Tom and his fellow author Ron Nief will be in our studio Sept. 3 to present a live Mediasite webinar. They’ll discuss the list and answer your questions about bridging the cultural divide (if there even is one) between the generations. The webinar is available for free here

  • by Nicole Wise
    on August 18, 2014

    Instructure was ‘Calling All Heroes’ from across the globe at its fourth annual user conference, InstructureCon, earlier this summer in Park City, Utah.

    More than 1,500 education professionals who use the company’s learning management system, Canvas, were on site to network and learn from each other during the outdoor conference. Attendees donned superhero capes while Star Wars Storm troopers, Superman, Iron Man, Wonder Woman, Spiderman and more wandered the conference floor.

    But what would a superhero-themed conference be without a villain? Incomplete. So, of course, a summer snowstorm struck Park City, leaving some attendees unable to make it to the conference and others hunkered down in their hotel rooms. All of the outdoor sessions had to be moved indoors.

    Luckily the Mediasite Events team was already on site planning to live stream the keynotes to the world. When the storm hit, the team came to the rescue by recording more conference sessions to keep dispersed attendees engaged.

    “Mediasite 100 percent saved our lives this year. It was a little bit stressful for those in charge, but luckily we had Mediasite in place for live streaming,” said event coordinator Carly Ray.

    There wasn’t an indoor space large enough to hold all the attendees, so the majority of people watched the presenters in one large room, and Mediasite live streamed it to several smaller spaces so everyone could participate in real-time.

    By noon the next day the weather was beautiful, albeit a little wet. The show went on as planned outside on a large stage with a mountain backdrop.

    “Instructure and the AV staff were great. Everyone really pulled together and made for a successful event,” said Chip Humble, Sonic Foundry Event Services Technician. “Things happen and it’s a live event, so you have to deal with it. As usual, everything came together at the right moment.

    Aside from the weather, offering some of the sessions online with Mediasite allowed Instructure to reach a larger audience — the sessions were viewed nearly 1,000 times live and on-demand.

    “It was really great for us because part of our audience is K-12 educators and unfortunately a lot of them just don’t have the travel budget to get out to our conference. Normally they would miss out on a lot of those discussions, but we were able to offer those larger sessions to them for free,” Ray said. “We want to get people engaged at home online next year so we plan to live stream even more sessions with Mediasite going forward.”

    Watch the InstructureCon 2014 presentations here.

    (P.S. Sonic Foundry is a certified Instructure partner, allowing Mediasite to seamlessly integrate with Canvas. Learn all about that here.)

    Event webcasting, Events