• by Lawrence Grafton
    on July 03, 2014
    How Dell Revitalized Corporate Communications with Video

    (Photo: Dell employees record a video using My Mediasite by Sonic Foundry. Credit: Lawrence Grafton) 

    Companies are increasingly engaging employees with video for corporate communications and trainings. They’re fast-tracking their sophisticated enterprise video strategies and putting the power of content creation into the hands of their employees.

    Find out how Dell achieved return-on-investment, increased communication and realized efficiencies by championing a small video project and turning it into a large-scale, mission-critical, transformative communication platform.

    Building deeper connections
    It all started about two years ago at Dell’s annual sales meeting in Las Vegas where remote employees gather for training, corporate strategy sessions and to learn about the latest Dell products in a giant expo center.

    Some of our sales team located around the world made videos about their success stories, which were played throughout the day at the expo. While it was fascinating to see how Dell products were making it into customers’ hands, the videos left a lot to be desired –recorded with laptops at awkward angles and poor lighting.

    I stayed up all night editing the videos, and I started becoming familiar with these individuals. The next day as I took the finished video to be played at the expo I walked right into one of the people in the video. I said, ‘Hi John, how’s it going? Congratulations on the big deal that you had with that hospital in Canada. I hope it went well. By the way, love the house! The family is wonderful. How are things going?”

    Because of the power of video I had created a personal relationship with this person who I had never met. That’s called para-social interaction – when one party knows significantly more about the other in a conversation.

    It made me realize just how powerful video is. I thought, “Wow, this is how video is going to start getting people to connect with trainers.” It’s no longer just voice over slides. You can actually see the face, see the expressions, see how people talk, get their messages across and build relationships.

    A new idea was formulating. I knew Dell had Mediasite gear, trainers and an audience. I just had to figure out how to put it all together.

    Talk about an elevator pitch …
    The expo had 3,309 rooms stretched across 44 floors and dozens of elevators. So imagine my surprise when my elevator door opens, and there’s Michael Dell. Before I knew it I was saying, ‘Hey, I’ve got this great idea about how we can use video with Dell’s infrastructure to solve a lot of the corporate communications problems we’ve been having.”

    I knew that rich media was being created all across Dell. But it was coming from all directions without a centralized distribution solution. Nobody knew where to go to get that one critical piece of information they needed, which resulted in chaos in our messaging, and in business, chaos equals burning money.

    For example, our training organizations were doing weekly live video presentations to about 4,000 employees. That cost $750,000 annually. Other departments were doing live presentations to smaller groups of employees, which drove the price up astronomically. We needed to bring everybody together into one single video solution to significantly reduce costs.

    Enter DellTV
    We built the enterprise video initiative DellTV with Sonic Foundry’s My Mediasite, the personal video capture tool to encourage user-generated content among employees. The Mediasite Desktop Recorder within My Mediasite is really what drove the adoption of DellTV.

    DellTV unifies corporate messaging to the more than 100,000 Dell employees and ensures that everyone, no matter where they are in the world, is speaking the same language. In the past year it’s taken on hockey-stick growth within the organization.

    This column first appeared in Streaming Media. Click here to finish reading.

    Lawrence Grafton is the creator of DellTV, a communications medium that utilizes Mediasite and Dell infrastructure to create a collaborative network facilitating cooperation with multiple organizations within Dell including external customers. Lawrence is also a field marketing manager in Dell’s Global Division working to develop the data center strategy in some of the world’s largest companies.

  • by Nicole Wise
    on July 02, 2014
    Mediasite Users Recognized as Female Event Tech Superstars

    (Photos from Convene Magazine - From left, Midori Connolly, Liz King, Jenise Fryatt)

    An article in the June 2014 issue of Convene Magazine, What Holds Us Back: 3 Women Tech Pioneers on How to Take the Reins, explores what it means to be a leader in the meetings and conventions space. It profiles three women who have founded their own companies in event technology, one of the few areas in the industry that tends to be male-dominated.

    Midori Connolly, principal at AVGirl Productions, thinks fewer women make technology a career focus because “it ties into that idea that little girls don’t do math and little girls don’t do science, the message we grew up with.” But Midori and the other two women interviewed — Liz King, CEO of Liz King Events, and Jenise Fryatt, content marketing strategist for Smarter Shift — have made it against the odds.

    Read the article here to learn more about these technology superstars and be sure to check out these webinars to learn how Midori and Liz use Mediasite to support their hybrid events.

    Don’t miss these industry articles co-authored by Jenise and sponsored by Mediasite Events.

  • by Tammy Jackson
    on July 01, 2014

    Given the higher-than-ever enrollments in online courses, growing interest in flipped classrooms and students demanding anytime, anywhere access to lectures, we’ve been suspecting that Mediasite has become kind of a big deal on campus.

    So we did what any group of inquiring minds would do. We asked our customers to tell us just how big in an international survey. The results blew our hair back. Not only did our survey uncover that video creation and consumption are growing exponentially, it turns out that Mediasite is viewed literally every second of every day. And our customers tell us Mediasite students study more, get better grades and are all-around happier. What are your students watching?

    Check out the infographic for more. (Click here for a larger image). 

  • by Nicole Wise
    on June 30, 2014
    FSU Student Writes, Produces and Stars In Science Videos via Mediasite

    Florida State University senior Daniel Domínguez is somewhat of a worldwide celebrity thanks to Mediasite.

    The 22-year-old environmental science major and philosophy minor is already an accomplished videographer, having been responsible for recording, editing, starring in and uploading hundreds of videos as Chief Technology Officer of the campus’ GEOSET Studios.

    GEOSET (Global Educational Outreach for Science, Engineering and Technology) is a globally-created store of freely accessible, streaming online educational material via Mediasite that anyone can watch. And the really impressive part? It’s run primarily by FSU students like Daniel who hope to show their peers that it’s never too early to share their research and passions with the world.

    Daniel was awarded the Sonic Foundry Video in Education Scholarship for the innovative work he’s doing at FSU. Read on to learn about Daniel’s experiences with campus video and future aspirations.

    What is GEOSET?
    GEOSET is a global education outreach program that’s been around for about 10 years. It operates independently and has roughly 30 satellite studios around the world. It aims to make online distance learning free and available to everybody. Students and faculty can record presentations about the research, class projects, grant proposals, hobbies, experiments, music demos, etc. and share that video live or on-demand globally via Mediasite.

    We want to get creative and passionate people to come in and work with us and do incredible things.

    We have content for all ages — from grade school all the way to post-doctoral. We really try to cater to the entire spectrum.

    What is your role?
    As the chief technology officer I do a lot of the recording, editing and putting the videos on our Mediasite server and website, www.geoset.info. We have a huge database full of presentations from all over the world and in a few different languages. Most of the videos are done by undergraduates who are creating short, digestible videos. The studio and equipment is a free resource for students and the public. They can record a video project, make a demo CD, go out in the field to film, etc.

    What are your current GEOSET projects?
    Right now I have an educational series called “Do Touch.” It’s a web series where I encourage young scientists and collectors to label, love and learn about the world. I show kids between the ages of 5 and 12 how to bring science home, start useful collections and appreciate the little known world of systematics. This is the prime age for kids to really be fascinated in science. You have to catch them while they’re young.

    Do you see yourself as a role model?
    I do see myself as a role model. When I get behind the camera I’m not just trying to get kids involved in science. I’m hoping that the kids within the Latino community will see me and see a little bit of themselves. I want to further involvement of Latinos in science.

    But GEOSET is not just about teaching the STEM (science, technology, engineering and math) fields. We want everyone to be able to teach something they’re passionate about. For example, one girl came in and did an entire presentation on the Italian healthcare system.

    Another undergraduate student teacher recorded a presentation called “Essential Language Skills for a Adolescent Literacy: Have We Persuaded You?” This video investigates what it means for students in Florida to not pass the persuasive writing portion of standardized tests.

    Why did GEOSET choose Mediasite as its video content management solution?
    We use Mediasite by Sonic Foundry because we found it’s the best for doing the dual capture for presentations. The Mediasite Recorders dramatically speed up our workflow and allow us to build rich content in our database efficiently. For us, that means reaching a global audience 

    faster and providing consistent high quality material without tons of editing.

    What are your future career goals?
    It really is incredible to be part of GEOSET and the FSU community. I’ve learned a lot working at GEOSET. In this day and age any skill in technology is something you need to advertise and it’s something you need to take seriously. All the skills I learned at GEOSET and working with Mediasite will help me with my future plans for grad school and a career in environmental science.

  • by Nicole Wise
    on June 13, 2014

    Last week, Sonic Foundry sponsored the Technology in Business Schools Roundtable (TBSr) 2014 Conference.

    TBSr provides opportunities for technology leaders in business schools to share best practices and collaborate with colleagues around the world. This year TBSr took place at Boise State University College of Business & Economics, and because Boise State is a Mediasite user, it streamed the entire conference live and on-demand for TBSr members.

    Matt McCurdy, Sonic Foundry VP of Education, spoke at the conference about the importance of recording and preserving the knowledge shared in the classroom. Read on for his thoughts on business school trends and what the classroom of the future looks like.

    What trends were people talking about at TBSr?
    This year it’s all about that classroom of the future — how to effectively plan for what’s next. Obviously you can’t know exactly what’s coming down the pipeline, but there was a lot of discussion around how you can accommodate technology in current infrastructure planning.

    Business schools tend to be more cutting-edge with the use and adoption of technology. For example, they’re very interested in multiple video, meaning having several displays of content around the classroom to create a more dynamic learning environment. Business schools were some of the very early adopters of Mediasite MultiView, which accommodates multiple, fully synchronized high definition feeds for critical analysis of student and faculty work.

    Among other hot topics were how to effectively use and integrate 4K video — the new resolution standard — and video search and content management, which I presented about. I let attendees know that with video libraries growing at such a fast rate, the future of video is all about having search capabilities and video content management, and that’s exactly what Mediasite does. Mediasite isn’t just lecture capture, it’s a full video content management platform that has a variety of capture options based on need and application.

    The business classroom of the future: Are we there yet?
    I think part of the classroom of the future is arriving as we speak, and it continues to improve with a wide range of technologies and tools. It’s not always going to be the sage on the stage, traditional lecture. The classroom of the future is going to be a mix of more traditional learning environments but also environments that are conducive to student-led instruction.

    Technology needs to be able to accommodate more flexibility in how the instruction is happening. As we move forward, we’re seeing a lot of different methods of instruction, like MOOCs and flipped classrooms, and the technology needs to accommodate those styles.

    What do business schools need to keep in mind when choosing new technologies?
    When we’re talking about technology, there are two discussions that need to happen. There’s the actual technology that gets integrated into these classrooms, and then there’s the aspect about how to use it to help students succeed. We need to keep the users in mind and make sure the technology is user-friendly.

    All too often we talk just about the IT piece. But we also have to weave in the fact that this is intended for instructors and faculty, and we have to encourage them to adopt it. That’s where the role of an instructional designer becomes very important. They understand what the faculty are trying to accomplish and how to use the technology available to help them benefit students and improve outcomes and retention.

    A big component of this is the ability to effectively record and create an archive of not only what the instructor is teaching but also the student involvement. There needs to be an accurate record of what takes place in the classroom so it can be used for review and as a reference point.

    I enjoyed attending TBSr because it was a room full of very bright leaders in the technology space within business schools. A lot of the education technology trends start in business schools, and this is a great conference to get a sneak peek into that.

  • by Brandon Struebin
    on June 10, 2014
    Tell Your Story with #WeMediasite and Get Swag

    Video use is on the rise. Last year, our higher education customers alone recorded an astounding 228 years worth of video with Mediasite.

    Are you part of the endless stream of video being created on Mediasite? Let the world know on Twitter, Facebook, and the Mediasite Community with #wemediasite.

    Upload a picture of Mediasite in action, a 10 second video clip or a simple status update with #wemediasite. If you’re one of the first 50 to post we’ll send you a link to the Mediasite Virtual Vault of Vintage Gear.

    Watch the video to learn more, and use these sample status updates to get started:

    • X# views last year! When #wemediasite everyone watches. 
    • Mediasite is my ______ #wemediasite
    • Fav Mediasite moment is _______ #wemediasite
    • I heart Mediasite’s ___________#wemediasite



  • by Nicole Wise
    on June 09, 2014
    Online Education: Why It Deserves Your Attention

    This week Sean Brown, Sonic Foundry senior VP, spoke with the founder of the influential blog One Million by One Million about online education.

    Sramana Mitra founded three companies, authored several books and her work regularly appears in publications such as Forbes, The Huffington Post and Xconomy. She founded One Million by One Million to help a million entrepreneurs globally reach $1 million in annual revenue, build $1 trillion in global GDP and create 10 million jobs.

    She writes about all things business, education and technology on her blog, and it’s an honor to be included in this week’s seven-part series: Thought Leaders in Online Education: Sean Brown, SVP of Education, Sonic Foundry. Check out the series here.

  • by Nicole Wise
    on June 05, 2014
    Straight From Our CEO

    Our CEO Gary Weis has been busy discussing all things video in education and the enterprise. Within the last month, he’s been featured on two popular national radio shows, Stocks and Jocks and Money for Lunch.

    Listen to what he has to say about education, video and Mediasite’s global expansion. 

    Gary's Money for Lunch segment starts at about 35:00. 

    In the news
  • by Nicole Wise
    on April 29, 2014
    How Meiji University Overcomes e-Learning Challenges in Japan with Mediasite

    (Today at Unleash 2014, the Mediasite User Conference, Dr. Toshiyuki Miyahara of Meiji University shared why his university adopted Mediasite.)

    In Japan, higher education’s adoption of Information and Communication Technology (ICT) has lagged behind US and European adoption trends.

    In an effort to change this, some institutions have invested in learning technologies and equipment. However, without first changing the teaching system, these universities often failed to fully utilize technology to enhance education for students – particularly when it came to their e-learning systems.

    With the vicious circle between technology investments and inability to change to a more efficient teaching system, resistance against moving to a digital educational content model in Japan is strong.

    Meiji University has faced a similar issue. However, the school successfully challenged itself to adopt classroom lectures into their e-learning system.

    The university began recording lectures in 2006 but excessive cost was an ongoing issue. So, it searched for a platform to simplify the process and reduce cost.

    Since 2007 Meiji Univeristy has been using and growing its Mediasite deployment. Dr. Miyahara said the university chose Mediasite for, among the many reasons, its ease of use and portability.

    Currently, there are eight Mediasite Recorders across four campuses, as well as Mediasite EX Servers for managing the content.

    “Mediasite has become an indispensible tool to us at Meiji University,” Dr. Miyahara said. “Meiji is able to make big steps to e-learning with Mediasite.”


  • by Nicole Wise
    on April 29, 2014
    Mediasite at Teikyo University: Fully Automatic Recording & Self-Regulated Learn

    Teikyo University is a private university in the Itabashi ward of Tokyo with four main campuses and enrollment of about 24,000 students. It introduced Mediasite into two campuses in the past two years, and Professor Hiroyoshi Watanabe shared the details of the university’s successful and prolific Mediasite implementation this morning at Unleash 2014, the Mediasite User Conference.

    At the Itabashi campus, which has faculties of medicine, pharmaceutical science and medical technology, 42 classrooms are equipped with fully-automated lecture capture using Mediasite. Students watch lecture videos from computer rooms on campus. Viewership of these lectures exceeds 15,000 each month, and the Mediasite presentations are stored and managed on the Mediasite EX Server.

    Since 2013, the Utsunomiya campus, which is focused on science and engineering, economics and medical technology, has integrated Mediasite with the learning management system Blackboard for self-regulated courses, allowing students to learn at their own pace. One example is flipped instruction.

    “We used to teach classes by first giving lectures and then assigning exercises. Teachers mainly gave lectures in classrooms. But we found some problems with this approach. Some students tend to become passive. And some active students get board at lecture. So we changed this approach with the flipped classroom,” Watanabe said.

    Faculty pre-record their lectures via Mediasite for students to watch before class, leaving class time for collaborations and in-depth discussions. Students work through their assignments and online tests in class to check their understanding, and teachers work individually with the students.

    With the success of Mediasite on these two campuses, adding Mediasite to the remaining sites – Hachioji and Fukuoka – is being considered.