Photo courtesy of Florida State University.
Florida State Conference Center creates new partnerships and revenue streams without adding staff or raising additional funds.
It’s a reality thanks to the power of webcasting. The center's widely popular AlwaysLearning initiative is one of the most impressive programs I’ve seen. It makes it easy and affordable for people to attend academic symposiums, government meetings, business conferences and community gatherings online live or on-demand via Mediasite.
Each year, more than 25,000 people attend events at the Center, a $15 million, 30,000-square-foot building on Florida State University’s campus that boasts one of the largest video walls in the country. Every meeting room in the Center is equipped with Mediasite, and the Center has the ability to simultaneously webcast from multiple rooms. Mediasite Enterprise Video Platform manages the content from these events in interactive, searchable and secure online libraries.
The Center charges its clients a small fee to post their full-length recorded videos in its Presentation Gallery for on-demand viewing. The captured content is converted into online professional development certificate programs, complete with enhancements that allow for interaction and evaluation. This extends the event’s life and creates a revenue-generator for both parties.
It’s seen demand for webcasting grow by nearly 20 percent year-over-year for the last few years, and the director of the center, Bill Lindner told me he believes using Mediasite to capture, package and distribute the content has the potential to be a significant and recurring revenue stream.
Learn more about the revenue-sharing model by watching videos Mr. Lindner and I recorded during my visit to the Center here.
Florida State Conference Center’s model is paving the way for this rapidly-growing use of video, and we’re seeing others follow suit. For example:
- The University of Wisconsin E-Business Consortium and E-Business Institute brings business leaders together with Mediasite.
- The University of Wisconsin-Madison Wisconsin School of Business uses Mediasite to capture conferences such as the Wisconsin Sustainable Business Council Conference.
- The Australasian College of Health Service Management provides professional development to healthcare leaders in New Zealand, Australia, Southeast Asia and as far as Hong Kong.
It’s exciting to see colleges and universities recognize the power of video to create revenue and new partnerships. Institutions are facing increased pressure to create programs with measurable and profitable results, and Mediasite allows them to use webcasting, recording and video content management to offer revenue-generating, online training businesses. It’s rewarding to support institutions such as these as they extend their reach and resources to the world.